Week 7: Same brands deep understanding!!!

During Week 7, I continued working on creatives for the three brands Evlon, Rubera, and Barwa. Since I have been designing for these brands for a few weeks now, I have started understanding their visual style, color preferences, and brand tone much better.

For Barwa, the designs usually focus on highlighting the product clearly with strong lighting, shadows, and bold presentation. While creating their posts this week, I experimented with product shadows and positioning so the product stands out more in the design. I also completed multiple Barwa posts before the deadline and revised the Ram Navami post to match the product design style better.

For Evlon, the creative style is more bold and tech focused. Their visuals need to feel energetic and product centric. While planning Evlon posts, I focused on showing the product features clearly and maintaining a clean but powerful layout that suits an electronics brand.

For Rubera, the design approach is very different. Since it is a skincare brand, the visuals need to look soft, minimal, and calming. This week I worked on ideating and creating videos for Rubera products like massage oil and face cream. I prepared the assets and also experimented with AI tools to generate video concepts and animations.

Along with designing posts, I also worked a lot in Photoshop, which helped me improve my hands on skills. Creating posts for different brands helped me experiment with layouts, product placements, and storytelling depending on the brand personality.

Understanding these brands better has made my work faster and more structured, because now I know what kind of creative direction suits each brand. Instead of starting from scratch every time, I can design more confidently by aligning with their established visual style.