WEEK 10: Three Clients, Three Different Minds

This week was all about learning how to switch between completely different creative worlds while working on three brands at the same time. Each brand had its own identity, audience, and expectations, which meant I had to constantly adapt my thinking. It wasn’t just about designing it was about understanding how each brand “thinks” and translating that into visuals.

For Evlon Bharat, the work was more structured and information-driven. I focused on planning infographic-style content for multiple product categories like power banks, chargers, connectors, headphones, neckbands, TWS, and speakers. The approach here had to be clean, bold, and tech-oriented, where clarity and functionality were the priority. Every design needed to communicate features quickly and effectively.

On the other hand, working on Rubera required a completely different mindset. I created website creatives, white background product posts, and videos for products like shower gels and massage oils. The focus shifted to a soft, luxurious, and aesthetic feel. I also experimented with AI-generated images to visually represent product outcomes, making the designs more engaging and sensory-driven.

For Barwa and other product-based tasks, the work sat somewhere between tech and lifestyle. Designing for categories like TWS, chargers, and power banks required a balance between informative and visually appealing content. It wasn’t as minimal as tech nor as soft as skincare it needed a mix of both clarity and attractiveness.

One of the biggest learnings this week was how to consciously shift my creative mindset. For tech, I focused on clean layouts and bold communication; for skincare, I leaned into softness and premium aesthetics; and for mixed categories, I balanced both approaches. This constant switching felt challenging at times, but it also helped me become more flexible and aware as a designer.

Overall, this week taught me that design is not just about visuals , it’s about adapting to different brand voices and telling their stories effectively. Among all, skincare feels the most challenging to design for, because it’s not just about showing a product but capturing a feeling of luxury and experience, which is subtle yet powerful.