Week 3: Turning Products into Stories

It started with a holiday on Monday due to Republic Day. In the middle of the week, I had to take two days of leave because of a family medical emergency related to my father’s health.

From Thursday onwards, I resumed work and focused on creating video content for the month of February for multiple clients, including Evlon, Barwa, and Rubera. The main tasks involved designing short promotional videos and simple product animations.

I used Adobe After Effects to create motion graphics and animations, and Adobe Photoshop to edit and manipulate product images before importing them into the video projects. This workflow helped me understand how static product visuals can be enhanced and turned into engaging video content.

During this process, I learned the importance of creating content strictly according to client requirements. Rather than making overly complex visuals, the focus was on keeping the videos simple, clean, and informative so that the product features are communicated clearly to the audience.

This week improved my practical skills in After Effects and Photoshop and taught me how to balance creativity with client expectations and brand guidelines.